Magazine feature article draft

This is my draft for my main article. I will use four images of the same person doing different things. One will be my main image, enlarged on the left. The other three will be a lot smaller at the top of the page. The title will be next to the main image and just under the three images at the top. The subtitle will be under the title. There will be text underneath this which will contain a drop cap. Finally text will also be on the right.

Magazine contents page draft

  This is my draft contents page for my magazine. The masthead is at the top just like the front cover and the dateline is just above. The main image covers most of the contents page but is slightly to the left. The cover stories are on the bottom left of the main image. The articles are separated into categories: music, fashion and special features, on the right hand side. The page numbers will also be with the articles.                                                                  

Magazine front cover draft

This is my draft front cover of my magazine. The main image will be in the center of the page with the cover lines varying in size around it. The bar code will be at the bottom right. The masthead will be at the top along with the price of the magazine, and finally the dateline will be just under the masthead.

Colour mood board

This is my colour mood board. These are some of the colours I am thinking of using on my magazine. These are not definite as I might change my mind.

Fonts mood board

This is my fonts mood board. I chose the font 'Times New Roman' because it's simple and clear. I would use this font for an important piece of writing which needed to be clear. I am going to use the font 'Vrinda' for the title/masthead because it is easily readable. I chose 'Orator STD' because it's simple and I like the spacing between the letters; it would look effective as a subheading. And I am going to use 'Iskoola Pota' for large amounts of text.

Advertisers mood board

 This is my advertisers mood board. The image of 'IPC Media' relates to advertisers because they advertise magazines. I put images of gadgets such as Ipads and Iphones on my mood board because the readers of my magazine will be upper class and wealthy people. This means I can advertise them in my magazine because I know they will be able to afford them. The image of Chanel in the center of my mood board is a makeup brand. My audience will wear makeup and be interested in buying it therefore I can advertise it in my magazine. This is why it relates to advertisers. Costa is well known for being the best coffee shop which means I would like to advertise this in my magazine. Finally Conde Nast is on my mood board because they are a high up publishing company which advertise magazines.

Overview of the Magazine Industry

The vital statistics are; that there are more than 8000 titles published in Britain which can be categorised as follows. Consumer (general and specialist) is sold in newsagents and available online. Business, trade, professional and B2B is for people at work. Customer magazines that organisations use to give to their customers as a form of marketing. Staff magazines to inform staff about their company. Newspaper supplements which come free as a part of the daily or the Sunday paper. Part works is a set number of issues which builds up into an ‘encyclopaedia’ on a specific topic. Academic journals are for university, level discussion of all sorts of arcane topics. Consumer magazines make up the bulk of the titles for sale in newsagents. They may be general titles that aim to entertain and inform (such as Loaded, Elle, Radio Times) or consumer specialists titles aimed at a specific interest or hobby (Car, Total Film, Gardeners’ World).

The biggest consumer magazine publishers by 2008 sales revenue in newsagents are: Bauer Publishing which is 25%, IPC Media which is 20%, BBC is 7.8%, and National magazine company is 7.3%. Today in the UK there are over 3,200 different consumer titles; however in 1980 there were only 1,383. 1.4 billion Magazines are sold each year, whereas it was 2.1 billion in 1970 and 1.2 billion in 1992. 85% of the population reads a magazine.

The top 5 women’s monthly magazines in 2013 are: Glamour, Cosmopolitan, Yours, Woman & Home and Good Housekeeping. The top 5 children’s and Teen magazines in 2013 are: Moshi Monsters Magagine, Fun to Learn – Peppa Pig, Fun to Learn – Friends, CBeebies Art and Top of the pops. Finally the top 4 Men’s lifestyle magazines are Men’s Health, Nuts, FHM and GQ.  

Target audience mood board

The image of the model at the bottom right relates to my target audience because my target audience will be interested in fashion. The blue handbag relates to my target audience because my audience will be interested in luxury items which are very expensive. This handbag is very expensive as it is a Prada handbag. My target audience are most likely to use hair dye as shown on my mood board as a Revlon make. On the bottom left, second image in on my mood board is an image of a model holding makeup brushes. This relates to my target audience because they will wear makeup so they are accepted in society and especially as they are interested in fashion. I have two images of high heeled shoes on my mood board because my target audience will typically have lots of shoes. Finally the image at the bottom center is of a mansion, this relates to my target audience because they will be wealthy as they need to be able afford the products being advertised within my magazine and to be able to buy my magazine on a regular basis.

Publishers Research

Condé Nast is one of the main publishers. It is aimed at middle-aged women for example late 30’s. Condé Nast is a division of advance publications. It is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands. They cater for the high end of the market such as Vogue, Glamour, Brides, Tatler and The World Of Interiors. They will not publish any cheap £1 magazine as they are much higher up than IPC Media and Bauer, IPC Media and Bauer cater for the cheaper magazines. Condé Nast is a very posh publisher, anything that is not up to their standards will not be published, and they have very high expectations from all their clients. Condé Nast is very up market in the magazine industry. They see themselves as well educated upper class people. The magazines they publish are aimed at mainly women with quite a bit of money to spend/upper class women. This is because they need to be able to afford to buy the magazine on a regular basis and be able to afford the products being advertised within them. Condé Nast would publish my magazine which is a music and fashion magazine because they are very into fashion, Condé Nast is all about fashion.

IPC Media is another UK leading consumer magazine. They have more than 60 iconic media brands. They engage with 26 million UK adults – almost two thirds of UK women and over 40% of UK men. IPC Media is aimed at late 20’s+ women and men. It is at the lower end of the market for example they will publish £1 magazines. Some of the magazines they publish are Chat, Look, Nuts, Woman’s Weekly, Soaplife, World Soccer and many more. They are aimed at working class males and females because they can afford to buy their magazines as they are very cheap. They can also afford to buy the products they advertise; whereas Condé Nast advertises very expensive products.

Bauer is yet another magazine publisher. 85% of the readers are male and 15% are female, the average reader is 25-34.They have more than eighty influential media brands, spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Bauer is aimed at the lower class as their magazines are cheap to buy. Bauer reaches over nineteen million UK adults every week. Bauer is very low market in the magazine industry because the magazines they publish are cheap and affordable for working class males and females.

Vogue full magazine analysis

The British edition of Vogue was launched in 1916. Vogue has been the pre-eminent fashion magazine. Vogue has now launched Daily News and Fashion Night Out apps on various platforms including iPhone, Blackberry and Android. The total readership is 1,329,000, 1,150,000 of their readers are female which is 87% and 179,000 of their readers are male which is 13%. The average Vogue reader is 34; however the female average Vogue reader is 30. Vogue has 39,107,691 page impressions, 1,696,239 unique users, and 73,692 email subscribers. The circulation is 207,059 and 145,973 that are actively purchased. 60% of Vogue readers are regular Vogue.co.uk users; they access Vogue.co.uk at least once a month. 68% of Vogue.co.uk users regularly read Vogue; they read at least 1 in 4 issues. 47% of those who have a touch point with the Vogue brand do so in print and online. This audience is referred to as Vogue2. The amount of Vogue Facebook likes is 276,719. Vogue also has 1,064,200 Twitter followers.

Vogue has a clear brand position as the fashion bible; it is the place to discover new trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty. 85% of Vogue readers agree that Vogue is the fashion bible. 68% of female glossy magazine readers also agree.

Magazine feature article

moose, a photo by micahtrevor-massey on Flickr.

Magazine feature article

Magazine feature page, a photo by micahtrevor-massey on Flickr.

vogue contents page analysis

vogue contents page, a photo by micahtrevor-massey on Flickr.