Monday 11 November 2013
Vogue full magazine analysis
The British edition of Vogue was launched in 1916. Vogue has
been the pre-eminent fashion magazine. Vogue has now launched Daily News and
Fashion Night Out apps on various platforms including iPhone, Blackberry and
Android. The total readership is 1,329,000, 1,150,000 of their readers are
female which is 87% and 179,000 of their readers are male which is 13%. The
average Vogue reader is 34; however the female average Vogue reader is 30.
Vogue has 39,107,691 page impressions, 1,696,239 unique users, and 73,692 email
subscribers. The circulation is 207,059 and 145,973 that are actively
purchased. 60% of Vogue readers are regular Vogue.co.uk users; they access
Vogue.co.uk at least once a month. 68% of Vogue.co.uk users regularly read Vogue;
they read at least 1 in 4 issues. 47% of those who have a touch point with the
Vogue brand do so in print and online. This audience is referred to as Vogue2.
The amount of Vogue Facebook likes is 276,719. Vogue also has 1,064,200 Twitter
followers.
Vogue has a clear brand position as the fashion bible; it is
the place to discover new trends, and is the pre-eminent magazine to feature
the top fashion and beauty advertisers. Clients love that confidence and
certainty. 85% of Vogue readers agree that Vogue is the fashion bible. 68% of
female glossy magazine readers also agree.
The national advertising rates for national bound-in/scent
strips are: £30,970 for 2 sides, £55,150 for 4 sides, £109,900 for 8 sides, and
£205,700 for 16 sides. The advertising rates for London and the South East to
publish are: £20,790 for 2 sides, £32,500 for 4 sides, £55,150 for 8 sides, and
£109,800 for 16 sides.
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