Publishers Research

Condé Nast is one of the main publishers. It is aimed at middle-aged women for example late 30’s. Condé Nast is a division of advance publications. It is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands. They cater for the high end of the market such as Vogue, Glamour, Brides, Tatler and The World Of Interiors. They will not publish any cheap £1 magazine as they are much higher up than IPC Media and Bauer, IPC Media and Bauer cater for the cheaper magazines. Condé Nast is a very posh publisher, anything that is not up to their standards will not be published, and they have very high expectations from all their clients. Condé Nast is very up market in the magazine industry. They see themselves as well educated upper class people. The magazines they publish are aimed at mainly women with quite a bit of money to spend/upper class women. This is because they need to be able to afford to buy the magazine on a regular basis and be able to afford the products being advertised within them. Condé Nast would publish my magazine which is a music and fashion magazine because they are very into fashion, Condé Nast is all about fashion.

IPC Media is another UK leading consumer magazine. They have more than 60 iconic media brands. They engage with 26 million UK adults – almost two thirds of UK women and over 40% of UK men. IPC Media is aimed at late 20’s+ women and men. It is at the lower end of the market for example they will publish £1 magazines. Some of the magazines they publish are Chat, Look, Nuts, Woman’s Weekly, Soaplife, World Soccer and many more. They are aimed at working class males and females because they can afford to buy their magazines as they are very cheap. They can also afford to buy the products they advertise; whereas Condé Nast advertises very expensive products.

Bauer is yet another magazine publisher. 85% of the readers are male and 15% are female, the average reader is 25-34.They have more than eighty influential media brands, spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Bauer is aimed at the lower class as their magazines are cheap to buy. Bauer reaches over nineteen million UK adults every week. Bauer is very low market in the magazine industry because the magazines they publish are cheap and affordable for working class males and females.